Asad Ullah Khalid is an award-winning broadcast journalist and multimedia storyteller with over two decades of experience in business media, financial markets, and communications consulting across North America, South Asia, and the Middle East. He is a co-founder of Qbeel, a boutique consulting firm, and also founded 4th and C media, a multimedia production house in Washington, D.C.

His career includes a significant tenure as a Senior Journalist at Voice of America, where he led the news show “View360,” covering business, economy, and geopolitics. He also served as Assistant Dean at the American University in the Emirates, teaching journalism and political economy while leading accreditation efforts. Earlier, he held key roles at ARY NEWS and Geo TV Network, producing and anchoring business shows and significantly increasing advertising revenue. Asad holds an MBA from the Institute of Business Administration.